Knorr’s wet soup range was repositioned as a premium yet accessible offer, designed to communicate clean ingredients and elevated quality with clarity and strong shelf impact across key European markets.

As Designer and Illustrator on the project, the core visual direction was developed and translated across the packaging system. A distinctive illustration style was created to express freshness and ingredient quality, while contributing to a cohesive design system that ensured consistency across the range.

The work was recognised with a Silver Pentaward.

Markets: France, Benelux, Germany
Award: Pentaward Silver