I turn ideas into brands that matter.
I create strategic brand identities and packaging systems that bring clarity to complexity, build trust and strengthen brands.
Award-winning Creative Director specialising in brand identity and packaging for FMCG brands, I work as an independent creative partner, combining strategic thinking with refined craft to create distinctive, commercially effective design.
From identity to packaging and portfolio architecture, I develop simple, purposeful brand systems that connect with people, stand apart in the market and support long-term growth.
Simplicity creates authority.
CVS Beauty Brand. Bringing confidence to every shelf
CVS one+other. Beauty tools for every body
Gerber. Grow with love
Leaf & Mineral. The power of clean cleaning
Osena Spiked Coconut Water. Summer vibes always
Forty Creek Gin. Proud to be Ontarian
Russell's Reserve Limited Edition
Unexpected by design
Knorr Soups. Elevating the everyday
Cup a Soup. Everyday simplicity
Cuiker Krolewski. Bringing sweet moments
Client List
Food
Barry Callebaut (Ruby, WholeFruit Chocolate, La Morella Nuts), FrieslandCampina (Appelsientje, DubbelFrisss, Frico Cheese), Jacob’s, Hope Foods, Leonidas Chocolatier, McVitie’s, Nestlé (Nescafé, Perrier, KitKat, Maggi, Buitoni, Gerber), Princes, Savencia (Alouette, Oregon Blue), Südzucker, Unilever (Knorr, Unox, Conimex, Hertog, Bertolli, Calvé), Verkade, Warburtons
Private Label
Dekamarkt, Delhaize, Lidl, Plus Supermarket, Sainsbury’s, Tesco
Alcohol
Bacardi, Forty Creek, Jim Beam, Kahlúa, Osena, Grolsch, Russell’s Reserve, Rutte Distillery, Tia Maria, Waverley Wines
Personal Care
Cantu, CVS (CVS Beauty Brand, one+other), Forever Ink, Frigo, PDC, Radox
Tobacco
BAT (British American Tobacco), Café Crème, Henri Wintermans, JTI (Japan Tobacco International), Swedish Match
Household
VIP Soap