Osena is a new-to-world ready-to-drink hard seltzer created to disrupt the category with a feel-good, functional twist. Combining low-calorie, zero-sugar, low-carb credentials with electrolyte-rich coconut water, the brand was designed to stand apart both functionally and visually in a crowded US market.

As Lead Designer and Illustrator, the brand was shaped from inception through to final execution. A distinctive visual identity was developed, centred on ownable illustration motifs that defined tone and personality across the system.

From early concept exploration through to packaging design, the work established a bold, offbeat visual language paired with a relaxed tropical energy—brought to life through playful character illustration that introduced humour and irreverence to the category.

Market: US