Leaf & Mineral is a range of scientifically validated, plant-based home cleaning solutions designed to deliver uncompromising performance, matching leading national brands while outperforming existing plant-based alternatives.

As Lead Designer, the creative direction was shaped from the outset, translating complex product innovation into a clear, compelling brand story grounded in performance and credibility.

The work defined a focused and confident visual language to communicate efficacy, purity and trust, supporting a proposition built around advanced plant-based cleaning technology.

The power of clean cleaning.

Markets: US, Canada