Russell’s Reserve

PACKAGING DESIGN

Russell’s Reserve Single Rickhouse is a premium Kentucky Straight Bourbon from Wild Turkey, created as a limited collector’s release. Each edition such as Camp Nelson C and F captures the distinct character of a single aging warehouse, shaped by its environment and legacy. With these rickhouses now gone, each release stands as a finite piece of bourbon history.

As Lead Designer, the project began with the development of initial concept directions, before refining the chosen route into a resolved and production-ready design.

The work focused on expressing provenance and rarity through a restrained, premium visual language that reflected the individuality of each single rickhouse expression.

Market: Global

Previous
Previous

Forty Creek Gin. Proud to be Ontarian

Next
Next

Unexpected by design