Russell’s Reserve
PACKAGING DESIGN
Russell’s Reserve Single Rickhouse is a premium Kentucky Straight Bourbon from Wild Turkey, created as a limited collector’s release. Each edition such as Camp Nelson C and F captures the distinct character of a single aging warehouse, shaped by its environment and legacy. With these rickhouses now gone, each release stands as a finite piece of bourbon history.
As Lead Designer, the project began with the development of initial concept directions, before refining the chosen route into a resolved and production-ready design.
The work focused on expressing provenance and rarity through a restrained, premium visual language that reflected the individuality of each single rickhouse expression.
Market: Global
FINAL DESIGN